MESSAGE
1. What is the primary message you wish to convey to your audience with this site?
2. What are the secondary objectives you hope to achieve?
3. How does the company differentiate itself from competitors?
PERCEPTION
1. Use three adjectives to describe how the site should be perceived by the user. (examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional)
2. Describe any visual elements or styles that can be utilized from existing marketing materials or collateral.
3. List any sites you find compelling. What do you find most interesting about these sites?
4. List sites of competitors site and briefly state what you like and dislike about their overall site.
CONTENT
1. Will this site use existing content (copy, art, photos, etc.)? If so, what is the source and who is responsible for approval? If not, will you be creating content in-house or will our group provide content?
2. What is the basic structure of the content and how is it organized? (examples: is the text now on disk or will it need to be keystroked? Are images optimized for the web or are they images used for print? If digital, is it available in PC or Mac format? Is all the content organized in one location, or is it spread across the organization?)
3. What elements do you see as "globals" or appearing on every page?
TECHNOLOGY
Are there specific adaptive technologies you would like to utilize like animations (examples: Flash, JavaScripting, CGI,)?
ADMINISTRATION
1. Who are the primary contacts from your organization and who has final approval on the project? (Please list names, titles, email addresses and phone numbers if applicable)
2. What is your target launch date? What are the factors surrounding this deadline?
3. Do you already have a domain?
Where Do You Have It?
Do You Have In One Mind?
UPLOAD
ADDITIONAL COMMENTS/NOTES
